Adding Video to Your Team

Equipment Purchasing Essentials Series Introduction

Working in video with companies and nonprofits, there's a conversation I have a few times a year that's been happening for decades now. Organizations discover they can be more effective by shooting videos themselves, but then get stuck asking: "What equipment do we absolutely need? And what are the best products to buy for our budget?" Many assume it would be awkward to ask their video vendor for equipment advice, so they rely on internet research instead – only to call later asking why their footage doesn't look professional. That's why I created this series: to help you get the right "paints and brushes" for your video goals without the expensive trial and error.