Truth | Beauty | Wonder

Two people, a woman and a man, standing side by side outside a building in front of a promotional display for TCU College of Science & Engineering. The woman has dark, wavy hair, glasses, and is wearing a floral top and striped skirt. The man has a beard, glasses, a cap, and is wearing a light-colored button-up shirt. There are balloons on the right side and a large sign with TCU branding and campus information in the background.

Our Philosophy: The Principle of 3rds

Everything we create is rooted in three essential elements: Truth, Beauty, and Wonder.

  • Truth means helping you speak in a way that’s authentic, true to you and trust building to your audience.

  • Beauty pulls people in by their subconscious, the details invoking emotion and setting the tone.

  • And Wonder, that’s the spark that redirects your thinking to stop, dream and engage.

When all three work together in balance, your message doesn’t miss, it matters.

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Meet the owners.

FOUR 3RDS CREATIVE began in 2008 with a simple idea: tell great stories, do great work, and have fun doing it. The name? A nod to the original four founders—each the third child in their family. Today, we’re an award-winning video team led by a husband-and-wife duo with over 50 years combined experience in the industry. With a few shiny awards along the way, we’ve learned how to make messages matter through strategy, heart, and a whole lot of editing magic.


  • Poster Master General/Owner

    Lured by a love of puzzles and problem solving, Karen fell in love with editing as a student at TCU (Go Frogs!) For over 25 years, she has honed her award winning post production skills in corporate America, an independent film and television house, and since 2010, as the owner of her own company, Four 3rds Creative. When she’s not perfecting at 24 frames a second, Karen spends her time torturing her husband and two boys with bad puns and trying to win over the heart of her naughty cat, Shadowfax.


  • Producer/Director/Owner

    Michael developed a love of stories perched under Saturday morning cartoons with a bowl of cereal. Eager to get a jump start on his career, he started freelancing while taking film classes at TCU. (Go Frogs!) A strong desire to see projects through from start to finish led him to form his own company, Four 3rds Creative, in 2008.  Remaining calm under pressure is his super power. Michael enjoys outmatching his wife at trivia, watching funny animal videos with his two boys and feeding the sugar addiction he inherited from his Irish Grandma.