Adding Video to Your Team
Equipment Purchasing Essentials Series
Working in video with companies and nonprofits there is a conversation I have a few times a year, for so many years now it could be called decades. It comes from a myriad of departments and teams - Marketing, PR, HR, Development. They all have discovered a way to be more effective by having the ability to shoot videos themselves. This is smart but now they are stuck asking themselves: "What equipment do we absolutely need? And what are the best products to buy for our budget?"
Two Ways I Enter the Conversation
Early in the Process Our long-term clients reach out before making any purchases. They ask for my recommendations upfront. You might think this would be awkward – asking your video vendor for advice on equipment that could reduce their business. But here's the thing: if I were an oil painter and you bought my art, would it hurt my feelings if you asked me for affordable recommendations on quality paints and brushes? Or would I feel honored that you value my expertise enough to seek my guidance?
Later in the Process Unfortunately, many organizations assume that first conversation would be awkward. They rely on self-guided internet research and go straight to purchasing equipment on their own. That's when I get the second type of call: "We bought equipment, but our videos don't look professional. What went wrong?"
This is a much more challenging situation to remedy – and often more expensive to fix.
What You'll Find in This Series
Everyone's goals, budgets, and situations are different, and there's video equipment available to meet virtually every need. This guide won't solve every organization's specific requirements perfectly, but it will give you a solid foundation to start from. Throughout this series, I'll share the common themes and overlooked considerations that come up repeatedly in my conversations with organizations like yours:
Essential considerations often overlooked that dramatically impact video quality
Camera accessories, audio equipment, and phone add-ons with direct links to tested products at various price points
Budget-friendly alternatives that don't compromise on results
Common mistakes that waste money and create frustration
Post-production tools and software that streamline your editing workflow
Note: I won't be recommending specific camera models due to rapidly changing technology and individual variables, but I'll focus on the accessories and supporting equipment that make the biggest difference.
Now let's get you the right "paints and brushes" for your video goals.
Ready to create professional videos that truly connect with your audience? While this guide helps you navigate equipment decisions for in-house projects, Four 3rds Creative specializes in strategic video content that delivers measurable results. Sometimes the best tool is partnering with experienced professionals who understand the full scope of impactful storytelling.