How to Measure Your Nonprofit Video Campaign Success (Beyond Just View Counts)
From 'everyone cried!' to 'here's the impact report'—a love story
Your nonprofit just launched a new video campaign. The views are rolling in, people are commenting, and your social media manager is doing a little victory dance. But here's the million-dollar question: is it actually working?
The challenge is knowing which metrics actually matter and how to track the ones that connect to your organizational goals.
Nonprofit Video Production Hacks (Stretch Your Budget Without Stretching the Truth)
Your Mission Deserves Better Than Your Nephew's iPhone Skills
Here's something nobody tells you about nonprofit video production: the most compelling videos aren't always the most expensive ones. After working with nonprofits for over 15 years, we've seen every budget-stretching trick in the book.
Nonprofit Video Budget Planning (Real Numbers, No Surprises)
Spoiler alert: It's more straightforward than grant applications, and significantly less painful than budget bored meetings.
Understanding realistic budget ranges helps you plan effectively, make informed decisions, and have confident conversations with your board about video investments.
Light the Eyes, Light the Story (Why Bad Lighting Breaks Trust)
Lights! Camera! Action!
There's a reason "Lights" comes first in this classic film set saying. Without light, there's nothing for the camera to capture. That's literally what cameras do – they capture light.
Equipment Purchasing Essentials Series
The Foundation of Better Video (Less Frustration, Better Results)
I'm starting this series with the most overlooked piece of video equipment: the tripod. But I need to be more specific here – the video tripod.
Equipment Purchasing Essentials Series Introduction
Working in video with companies and nonprofits, there's a conversation I have a few times a year that's been happening for decades now. Organizations discover they can be more effective by shooting videos themselves, but then get stuck asking: "What equipment do we absolutely need? And what are the best products to buy for our budget?" Many assume it would be awkward to ask their video vendor for equipment advice, so they rely on internet research instead – only to call later asking why their footage doesn't look professional. That's why I created this series: to help you get the right "paints and brushes" for your video goals without the expensive trial and error.
