The Foundation of Better Video (Less Frustration, Better Results)
Equipment Purchasing Essentials Series
The Foundation of Better Video (Less Frustration, Better Results)
I'm starting this series with the most overlooked piece of video equipment: the tripod. But I need to be more specific here – the video tripod.
The Nonprofit Video Production Process Explained (What Actually Happens?)
The Nonprofit Video Production Process Explained (What Actually Happens?)
It's more organized than hosting your first dinner party, and Aunt Dorthy won’t critique your life choices.
Think of video production like planning a dinner party. You've got prep work, the actual cooking, and making sure everything looks beautiful when you serve it. In video terms, that's pre-production, production, and post-production.
Adding Video to Your Team
Equipment Purchasing Essentials Series Introduction
Working in video with companies and nonprofits, there's a conversation I have a few times a year that's been happening for decades now. Organizations discover they can be more effective by shooting videos themselves, but then get stuck asking: "What equipment do we absolutely need? And what are the best products to buy for our budget?" Many assume it would be awkward to ask their video vendor for equipment advice, so they rely on internet research instead – only to call later asking why their footage doesn't look professional. That's why I created this series: to help you get the right "paints and brushes" for your video goals without the expensive trial and error.
The Year-End Giving Video Playbook: Content that Converts and Distribution that Delivers
Or: How to Make Donors Fall in Love with Your Mission (Without Being Weird About It)
The secret sauce isn't fancy equipment or Hollywood budgets. It's understanding your donors' emotional journey and meeting them exactly where they are with exactly what they need to hear.
Don't Wait Until December: Your Year-End Giving Video Strategy Starts Now
Or: How to Avoid the Holiday Fundraising Panic Attack
Here's the thing about year-end giving campaigns: the organizations that raise the most money aren't the ones with the biggest budgets or the flashiest videos. They're the ones that start planning ASAP.
